Wild Fern

Brand Identity, Merchandise Design

Wild Fern is a plant hobbyist who has a YouTube channel of over 100k subscribers. Fern is edgy, original, and vulnerable. YouTube viewership is all based on the personal connection between the influencer and the audience. I wanted the brand to reflect this connection while being unique to her field of work and embodying her personality.

Collection of clothing and accessories featuring the "Wild Fern" logo. Includes a white long-sleeve shirt, black tote bag, black beanie, and various posters and stickers with plant, animal, and mystical designs.
A woman with short hair, wearing a black sweatshirt that says 'Wild Facts Monkey Report,' stands in a room filled with green houseplants. She holds a potted Monstera plant with large green leaves. In the background, a dog is lying on a bed, and the room has shelves and books.

It’s always so exciting to create visuals for a passion and hobby of your own. I was a fan of Fern for years before I reached out and asked if she would like to work together. I feel like our best work is when our hobbies can benefit from our passions and skills.

A pink T-shirt with a line drawing of potted plants, a black tote bag with similar line art and the words 'wild fern,' a black sweatshirt with a gold design of leaves and moon titled 'wild fern,' and a white mug with matching line art and text, all arranged on a light background.
Line drawing of a display case with various potted plants, labeled 'mild fern' at the bottom.
Design featuring the word 'WILDFERN' in purple and green, with illustrations of potted fern plants and decorative small stars on a black background.
A young woman with short blond hair, wearing a black sweatshirt with colorful graphics, holding a potted Monstera plant indoors. In the background, there are various other potted plants on the wall and furniture, a dog lying on a bed, and a cozy room environment with books and decor.
A black tote bag with a yellow graphic of a potted plant and the word "WILDFERN" on it, held by a person's hand against a lime green background.

Like the results you see? Let’s work together!

Contact me