From conceptualizing the brand identity to crafting signage, print collateral, merchandise, packaging, environmental branding, social media templates, .gifs, and a map, every aspect was meticulously tailored to ensure an immersive festival experience. We aimed to create a visual identity that captured the essence of the festival. Through a collaborative design process, we refined the brand’s aesthetic, ensuring it resonated with the target audience of yoga and wellness enthusiasts.

As the event date approached, our focus shifted to environmental branding, where we brainstormed how we could implement signage, displays, merchandise, and stage backdrops in a unique way.

In addition to the tangible aspects of design, we recognized the importance of leveraging social media to enhance the festival experience. By providing attendees with a comprehensive schedule and site map, we empowered them to navigate the event seamlessly, while also fostering a sense of anticipation and excitement through engaging content and .gifs.

Being a designer on a long-term project such as a festival was a new challenge and an honor. It allowed me to work on more than just graphics but also to provide consulting and print advice, leveraging my background in signage and large-scale print.